U.s. Bank

overview

What does it mean to completely overhaul one of America’s biggest banks’ mobile app experience? U.S. Bank had a 3-year digital transformation goal. I was one of the 12 designers for making this goal a reality. I was a key player in the direction for both the MVP release (launched mid-2019) and for the vision work planned to be incrementally released over the next several years.

Key output and milestones:

• A key designer in planning and shaping the completely re-designed customer mobile app
• UX/UI: Lofi to HiFi design across key features
• Design execution for both short-term (MVP) and long-term (VISION)
• App icon: Concepted and delivered the app icon and feature screenshots for stores
• Illustration/Content design: Produced illustrations, and procured photography
• Interactive motion design: Experimentation, feasibility alignment and execution
• Usability testing: Moderated, unmoderated, A/B
• Diligent usability/A11y compliant design practices to achieve WCAG 2.1 AA
• Presentation design in Keynote
• Presenting to senior executives, key stakeholders and up to hundreds of people on sprint

Tools & methods:

• SAFe, Agile Scrum, Jira, Confluence, Sketch, Invision, Principle, Keynote, Adobe CC

• UX/UI

  Worked on various key features for account-related journey's and destinations. Approached delivery in Agile Scrum. 0 to 1 delivery starting with LOFI and landing at HIFI screens and prototypes.

• content

  Producing content to support the UX/UI across a variety of subject matter and media: Vector illustrations, copy, photography and micro animations.

• diagramming & a11y

  Developed comprehensive flow diagrams to illustrate user journeys and ensure accessibility compliance (A11y). The diagram visualizes the step-by-step enrollment process, highlighting key interaction points and accessibility features to enhance the user experience for all users.

• usability testing

  Conducted extensive usability testing to evaluate and improve user navigation flows. Developed detailed test flows for key actions to ensure intuitive user interactions and identify potential usability issues.

The following are several examples of UX/UI work across various features I produced for the U.S. Bank app.  

The following are some references of content and artwork I produced for the U.S. Bank consumer app.

The following represents the onboarding flow digram in high fidelity with annotation for accessbility and logic flow.

Here are some examples of usability testing I conducted using heat mapping to validate design concepts.